Idea

Sprinkles did it with cupcakes, Dyson with vacuum cleaners and Sui Generis Archival with traditional, wet-darkroom, alternative process portraiture. We're raising $1.2M at a $4M post-money valuation.

1. Develop a superior version of an existing product.
2. Reintroduce it in a new way.

Concept

Sui Generis Archival offers a new luxury status symbol in the from of alternative process portraiture.

Traditional black & white photography was made possible using a light-sensitive silver compound.

However, there are other metals on the periodic table capable of making photographs including platinum, palladium and gold. Photos made with these metals are called alternative process.

Why it Will Sell

Alternative process photography is the finest image reproduction method in existence.

• Unlike the old 35mm format there is no enlargement process, thus no loss of detail
• Much wider tonal range than any digital output device (printer)
• Lasts for thousands of years under the right environmental conditions
• Exclusivity: there is no substitute, you either have one or you don’t.

Key Success Factors

• Seize first mover advantage, there is no other brick & mortar business selling alternative process photography in this way.
• Operate as de facto monopoly
• Customer education
• Marketing appeal to vanity & ego
• Open 5 franchise stores in 5 years

Can’t I just buy cupcakes at the grocery store?

-- You can, but it’s not one of these cupcakes.

How good can they really be?

-- Try one, we insist!

• We have a minimal viable product in the form of an impressive demo portfolio.

• Inside sales professionals claim they could sell the "blankedy-blank" out of them.

• On mulitple occasions, people have said we could make millions. We agree.

• Everyone who's seen the demo portfolio has been profoundly impressed.

Thomas A Langford

• Founder
• Graduate & undergraduate business degrees, University of Texas at Dallas
• 56 years old
• 15+ year master pre-press technician
• 10+ year director-level eCommerce Professional
• 6 year senior software engineer
• Former technical marketing director
• Plano, TX

Byrd Williams

• Chief Photography Officer
• 4rd generation photographer
• MFA, Southern Methodist University
• 50+ years of fine photography experience
• 30 year photography professor & art department chair
• Subject of PBS documentary
• Author of numerous articles, solo exhibits & published author
• Dallas, TX

• Executive Summary
• Pitch Deck
• Short Pitch Deck